The difference between the wardrobe brand of the wardrobe In recent years, the wardrobe wardrobe brand has risen, the market has become abnormally fierce, the product quality phenomenon has become more and more serious, which has intensified the industry's shuffling. Now the homogenization is no longer The problem of an industry is also a necessary process for the development of the market economy....
In order to break through this development bottleneck encountered by the company, the author found that a new concept of misplaced marketing is gradually surfaced, and the cabinet companies that use this marketing strategy have won extraordinary returns.
What is misplacement marketing? It is to avoid the means of competition of convergence, and to pursue a unique and unique competition concept and competitive strategy to broaden their market space. In layman's terms, it is "not doing what others do, only doing what others don't do." Its purpose is to guide the brand, establish self-features and self-style, activate the competitive atmosphere, create unlimited business opportunities, and make the level of consumption infinitely broaden and extend.
For some time, cabinet companies have been accustomed to differentiated positioning marketing with the division of products and brands as the fulcrum. Although they have achieved certain results in the practice of marketing, they often fall into the competition of “scraping resources”. Behind the growth is the high cost and burden, which makes the company feel distressed and helpless. In the competition of the market, cabinet companies must dare to show their own characteristics, form their own style, break the convergence, and stand out from the crowd.
More use of misplaced marketing strategies
In today's increasingly fierce competition, cabinet companies should use more misplaced marketing strategies to find a unique space for their own market, create a unique consumer group of cabinet products, and thus promote the enterprise. grow healthy. Therefore, we must break the traditional way of thinking and establish the unique product characteristics and marketing strategies of the company. Second, we must work hard at the marketing terminal, do terminal strategies that others do not, and create a distinctive terminal image.
Dislocation marketing emphasizes avoiding convergence, that is to say, it is necessary to effectively avoid the homogenization of product functions and the convergence of marketing strategies, and to embark on a product and marketing path belonging to the cabinet enterprises themselves. Moreover, it is different from the strategy of “everyone is doing, but I am doing it in a novel way”. The misplaced marketing is a thorough and individualized pursuit of marketing, which requires the company to have a new sense of innovation.