There are many integrated wall companies in China, and there are many “looking” brands, but the truly valuable integrated wall brands are rare. In the private integrated wall enterprises, it is difficult to see the brand strategy of system science, even though we I often see some companies shouting: “Be the first in the industry” and “To build the first brand in the industry!”, but most of them are “slogan”. This grand goal is important, but it does not necessarily represent The company will truly implement the first integrated wall brand strategy. In fact: not only the integrated wall industry, the brand strategy of most Chinese companies is missing, it is not systematic and incomplete. Because of the lack of ideas, the lack of patterns and realms, and the promotion of brand strategy to the overall strategic level of the company.
Secondly, it is also the most popular integrated wall company in the moment, that is, brand upgrade. A successful integrated wall company must have a superb manager and a good team. With their joint efforts, under the premise of ensuring product quality, we will strive to promote the brand and allow more integrated walls. Dealers join their brand. In fact, there are a lot of integrated wall companies now playing brands, with brands that can drive product sales to a large extent. However, the integration of wall brand promotion, can not be too small, I feel that as long as the brand is played out in a region, it is necessary to establish innovative thinking and connotation, a complete integrated wall brand culture, and will integrate the wall The brand promotes the whole country and even abroad, and completes the seamless connection between the integrated wall brand and the consumer.
In the integration of wall brand upgrades, the terminal image occupies a large part of the position. As an intermediary carrier for direct contact between consumers and corporate brands, specialty stores have a first impression of the brand and also affect product sales. A good store image will enhance consumers' trust in the brand and produce a good word-of-mouth effect. The service provided by the brand will also be fully endorsed. China's integrated wall enterprises face the big environment of future brand competition, and must accelerate the pace of installing brands for enterprises. The company is based on the long-term, striving to create a first-class enterprise, and building a first-class brand is the best choice. "The first important thing is to be the first! For the enterprise now: either be the first, or not the only one."
The strategic pattern of integrated wall enterprises and the operation pattern of brands are derived from the vision, vision, mind and knowledge structure of integrated wall entrepreneurs and their executives. Thoughts and patterns play a key role. And those: business sense, businessman awareness, small farmers awareness, small wealth is safe, suffering from loss, short-sighted short-term, hesitant, lack of entrepreneurial ideology and mindfulness, it is impossible to achieve great cause and achieve great brands. What kind of things can be done by integrated wall companies, how big things can be done, not simple integrated wall corporate slogans and goals, we do not lack the unremitting efforts of enterprises and entrepreneurs, and more importantly, the basis of unremitting efforts The implementation of the integrated wall enterprise is a correct and ambitious strategic pattern.
