In recent years, with the development of science and technology, all walks of life have developed a "smart" style. From smart phones to smart home appliances to smart homes, people's lives have undergone earth-shaking changes. In the process of the development of smart products, due to the aging of the domestic population, the problem of aging has to be considered. High-tech products are often labeled as younger in modern times. For the elderly, this is undoubtedly a distance from the modern society. Therefore, the voice of smart homes is becoming more and more aging.
The integrated wall industry, which is part of the home, also has an aging demand. In the product iteration process, the applicable population is an important consideration for product updates. In the emerging integrated wall, young people are still the main consumer groups that integrate the wall, and the renovation needs of the elderly are often overlooked.
The needs of the elderly cannot be ignored
In the increasingly aging country, the power of the elderly cannot be ignored for the integrated wall market. Due to their age, this part of the customer group has different conceptual requirements and has high requirements for decoration materials. Many elderly people pursue a healthy life philosophy, which is extremely consistent with the product concept of integrated wall. So in theory, the elderly have great potential for consumption in the integrated wall market.
With the elderly as a customer group, integrated wall companies need to take into account their different consumption concepts from young people. Modern young people pursue high efficiency, speed, and function, while the elderly are considered in terms of price, safety, and health and health benefits due to different values. It is worth noting that some of the elderly may be biased towards the more traditional Chinese style due to the influence of traditional culture in the decoration style. Of course, with the further popularization of the Internet, many older people will choose a relatively modern style. Specific preferences, need to integrate further market research in the previous companies.
Pension needs cannot be ignored
With the post-80s and 90s working together, the issue of old-age care has become something that contemporary young people have to consider. With the success of the business, this part of the young people must meet the needs of their own decoration, while taking into account the living requirements, preferences and health of the elderly at home. Accurately grasp the needs of these people, and launch integrated wall products and related services suitable for them. I believe that it will help integrated wall companies in capturing market share and launching their own brands.
Compared with the perfect aging product market in the European and American markets, the domestic aging home improvement is slightly blank. Today, when the development of integrated walls is still immature, the elderly occupy a considerable share of the population structure. How to grasp the product scale and service attitude, facing this part of the potential of the elderly users, but also need to integrate wall companies to work hard.
